ASHA Learning Pass

Log in and check out the Dashboard to view featured courses.

Go Back

Reflections on SLP Private Practice: Perspectives From Three Practice Owners (PD102785)

Presenter(s): Jill E Shook, MS, CCC-SLP; Tanna Lynn Neufeld, MS, CCC-SLP; Carrie L Fleming, MEd, CCC-SLP
Course Description

There is no one-size-fits-all when it comes to private practice. When establishing a private practice, it is important to consider that private practice looks different for everyone and that it is possible to build a practice that fits your personal needs, goals, and values. In this panel discussion, three SLP private practice owners present their unique insights, highlighting lessons learned, success stories, and pitfalls to avoid. The speakers share marketing strategies, funding sources, and resources to help you start or grow the practice that is right for you.

This course is a recorded session from the 2023 online conference "Keys to a Successful SLP Private Practice."

Related Courses

See more sessions from this online conference.

Learning Outcomes
You will be able to:

  • Describe at least three marketing strategies to support private practice establishment and growth 
  • Identify at least three funding sources to support financial viability in private practice 
  • Identify at least three resources for ongoing learning and action in starting or growing a private practice

Presenter Information

Jill Shook, MS, CCC-SLP (she/her/hers) has provided fun, evidence-based speech-language therapy services since 2011. She founded her private practice, Jill Shook Therapy, in 2015, and created a course to support other SLPs starting their own practices in 2018. She also provides consulting for SLPs through her private practice SLP site. She has done extensive research into HIPAA compliance, billing, EMR selection, and credentialing/insurance, and is always learning more.

Financial Disclosures:

  • Financial compensation from ASHA for this presentation 
  • Royalties from Northern Speech Services for sales of Private Practice Foundations course
  • Affiliate marketing fees from Amazon, Therapy Marketing Kit, Cued Creative, and SimplePractice

Nonfinancial Disclosures:

  • Consulted on the planning and content of this conference

Tanna Neufeld, MS, CCC-SLP, is an SLP by training with 15 years in the field supporting pediatric clients and families. On her career journey, she has branched out into several niche markets to broaden her skill set and add variety to her work-life experiences. Neufeld currently owns a private practice offering telehealth services for children and families who use AAC. She is also the product manager for an assistive technology startup that creates apps to support neurodiverse individuals and their families. And because there must be more hours in the day, she is also the founder and director of the nonprofit, web-based organization AACcessible, a mission-driven project that aims to improve global access to AAC tools and strategies through education, awareness, advocacy, and action. Neufeld catches her breath and recharges her batteries by spending time with her two young children and her husband, running, cooking, and reading.

Financial Disclosures:

  • Financial compensation from ASHA for this presentation 
  • Salary from Goally
  • Private consulting services through Summit AAC and Autism Services

Nonfinancial Disclosures:

  • ASHA member
  • ASHA SIG 12 affiliate
  • Founding director at AACcessible and The AAC Academy

Carrie Fleming, MEd, CCC-SLP (she/her/hers) is a speech-language pathologist with over 26 years of experience. She is an entrepreneur, mentor, and executive coach. Carrie is the co-owner of Six Way Solutions, Inc., a business consulting company in Northern Virginia. As an entrepreneur, she founded Fleming Therapy Services, Inc., in October 2004 and grew the company into a multidiscipline clinic with seven locations across Northern Virginia. In 2018, the company was acquired and Carrie continued to be a part of the larger organization as the VP of Quality and Education, with an emphasis on quality care and ongoing education for professional development. Her extended experiences have focused on ongoing mentorship through ASHA and clinical supervision at the academia level. She received her Certificate of Clinical Supervision from the APTA (2016) and ASHA (2019). Carrie served two terms as the VP of Speech Pathology on the Virginia Board of Audiology and Speech Pathology (2011–2014). She was awarded the Distinguished Alumni in the Health and Human Services Department from The University of Toledo in 2016. Carrie resides in Northern Virginia with her husband and six grown children. Currently, she is completing her certification in Leadership Coaching for Organizational Performance with American University.

Financial Disclosures:

  • Financial compensation from ASHA for this presentation

Nonfinancial Disclosures:

  • ASHA member
  • Member of the Advisory Board for the Speech and Hearing Department at the University of Toledo

Assessment Type

Self-assessment—Think about what you learned and report on the Completion Form how you will use your new knowledge.

To earn continuing education credit, you must complete the learning assessment by November 7, 2028.

Program History and CE Information

Online conference dates: May 10–22, 2023, September 6–18, 2023
Start date: November 7, 2023
End date: November 7, 2028

This course is offered for 0.1 ASHA CEUs (Introductory level, Related area).

Subscribers Ratings
PDH: 1
ASHA CEU*: 0.1
Item #(s): PD102785
Available Through: November 07, 2028