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Marketing Using Social Media: Navigating as a Producer and Consumer (PD102787)
This course focuses on two primary facets of social media use to promote your business. First, the presenter discusses using social media to market your business, including sharing your brand and voice as well as targeting ideal clients. Second, the course explores creating content, including your ethical and other responsibilities as a creator, identifying and appraising misinformation/pseudoscience, and being an overall informed consumer.
This course is a recorded session from the 2023 online conference "Keys to a Successful SLP Private Practice."
Related Courses
See more sessions from this online conference.
Learning
Outcomes
You will
be able to:
- Describe three ways to use social media for marketing your private practice
- Apply strategies to appraise social media posts for credibility
- Demonstrate responsible social media practices when sharing content
Presenter Information
Brianna Miluk, MS, CCC-SLP, CLC (she/her/hers) is a speech-language pathologist and certified lactation counselor from Greenville, South Carolina, who provides home, outpatient, and telepractice-based services to infants and medically complex children. She specializes in pediatric feeding disorders, which she enjoys talking about in her continuing education courses, mentorship programs, and on her podcast. Bri strives to provide collaborative and compassionate family-centered care.
Financial Disclosures:
- Founder and CEO of Pediatric Feeding Therapy, LLC
- Instructor for Pennsylvania Western University
Nonfinancial Disclosures:
- Founder and president of the Pediatric Feeding Disorder Foundation
- Volunteer ambassador and on the conference committee for Feeding Matters
- Manages the Instagram page @pediatricfeedingSLP and co-hosts the podcast The Feeding Pod
- ASHA SIG 13 Professional Development Committee
Assessment Type
Self-assessment—Think about what you learned and report on the Completion Form how you will use your new knowledge.
To earn continuing education credit, you must complete the learning assessment by the end date below.
Program History and CE Information
Online
conference dates: May 10–22, 2023, September 6–18, 2023
Start date: November
7, 2023
End date: November
7, 2028
This course is offered for 0.1 ASHA CEUs (Intermediate level, Related area).